Scope of the Project
Brackenridge Recreation Complex hired Outburst Advertising to develop a marketing campaign to promote the grand opening of their newly constructed Main Events Center. The event would cover several days, culminating with a day full of family activities and evening concert. The event needed to target residents in the Golden Crescent Region along with regional college aged people in the larger markets. Outburst Advertising worked with the client to develop a budget, made regional media suggestions, placed all media buys, developed all marketing and collateral material and coordinated the marketing with the customer's website company. A componet of the project included posters and tickets for the event which were printed in-house by Outburst Advertising, allowing the customer access to material as needed and to update it as sponsors were added.
