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CAMPAIGN COMPONENTS

Media Selection Radio
Budgeting Television
Ad Placement Newspaper
Invitations Billboards
Direct Mail Photography

Scope of the Project
In 2009, Outburst Advertising was thrilled to have the opportunity to work with St. Joseph High School on the marketing campaign designed to target prospective students. Working with a modest budget, we developed a multi media campaign that included radio, television, billboards, newspaper and direct mail. The television ads were shot over the period of 1-1/2 days and utilized members of the student body. To keep costs down and disruption of classes at a minimum, still photos were shot at the same as the video and used in the print material. To maximize effectiveness, the audio from the television commercials were used for the radio ads. Additionally, STJS utilized our mail merge capabilities to allowed us to print addressed directly on the postcards eliminating the need for address labels thereby saving time and money and producing a more professional product.



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