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WE
GLADLY ACCEPT
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SUCCESS
STORIES
VICTORIA
EYE CENTER
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Client:
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Victoria Eye Center
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Goal:
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To promote that the facility now offered onsite Laser Vision Correction
and more specifically to bring people to their monthly seminars.
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The History:
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The three seminars held prior to Outburst Advertising’s involvement
declined from 10 participants to no participants.
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The Campaign
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Outburst Advertising developed a “two prong” advertising strategy.
The first prong would promote the monthly seminars with a combination
of full color and black and white newspaper ads and radio commercials.
The second prong would build awareness through a multi-media campaign
that included radio, newspaper, television and billboards.
Listen to a radio ad (MP3 format)
Radio Ad
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The
Result:
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The first seminar
had over 150 attendants (with a goal of 50), future seminars continued
to exceed capacity and monthly LASIK procedures exceeded goals by 100%.
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