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SUCCESS STORIES
VICTORIA EYE CENTER

Client:


Victoria Eye Center


Goal:


To promote that the facility now offered onsite Laser Vision Correction and more specifically to bring people to their monthly seminars.


The History:


The three seminars held prior to Outburst Advertising’s involvement declined from 10 participants to no participants.


The Campaign


Outburst Advertising developed a “two prong” advertising strategy. The first prong would promote the monthly seminars with a combination of full color and black and white newspaper ads and radio commercials. The second prong would build awareness through a multi-media campaign that included radio, newspaper, television and billboards.

Listen to a radio ad (MP3 format)
Radio Ad

The Result:

The first seminar had over 150 attendants (with a goal of 50), future seminars continued to exceed capacity and monthly LASIK procedures exceeded goals by 100%.

 

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